Local is hot.
First Frity-Lay uses its “Lay’s Local” ad campaign to make us think its potato chips — produced at a rate of 10,000 bags per hour — are local. Now Starbucks®, the maker of bitter and burnt coffee, is unbranding itself by opening “Stealth Starbucks.”
What’s a “Stealth Starbucks”? It’s a Starbucks coffee shop that passes itself off as a local, independent coffee shop… Continue reading | 1 Comment
