Lay's Billboard Ad — Photo Courtesy of Rick McOmber
In Parts 1 and 2, we saw how the marketers behind Frito-Lay’s “Lay’s Local” ad campaign are trying to persuade us that Lay’s Potato Chips are part of the local food movement because the potatoes are gown by “local” farmers and are made into potato chips locally. We… Continue reading | 6 Comments
When Lisa and I drove along I-75 in Chattanooga this past weekend, we noticed a Lay’s® billboard on the side of the road that said:
PROUDLY MADE IN TENNESSEE
and Across America
That sign told us that the “Lay’s Local” marketing campaign had come to Tennessee. It also told us that the Lays marketers are taking advantage the many ways in which people define “local.”
If you’ve driven through Michigan lately, you might have noticed a billboard along the side of the road that displays an unusual ad for Lay’s® Potato Chips that says, “Proudly Supporting Local Michigan Farmers.”
Lay's Billboard Ad — Photo Courtesy of Rick McOmber
The message seems… Continue reading | 4 Comments
