In Parts 1 and 2, we saw how the marketers behind Frito-Lay’s “Lay’s Local” ad campaign are trying to persuade us that Lay’s® Potato Chips are part of the local food movement because the potatoes are gown by “local” farmers and are made into potato chips local processing plants. We also saw how the Lay’s marketers cleverly don’t define what they… Continue reading | 3 Comments
Posts Tagged ‘local food movement’
The Truth about Frito-Lay’s “Lay’s Local” Marketing Campaign — Part 4: Frito-Lay’s Dirty Little Secret
Monday, July 20th, 2009
The Truth about Frito-Lay’s “Lay’s Local” Marketing Campaign — Part 1
Wednesday, June 17th, 2009If you’ve driven through Michigan lately, you might have noticed a billboard along the side of the road that displays an unusual ad for Lay’s® Potato Chips that says, “Proudly Supporting Local Michigan Farmers.”
Lay's Billboard Ad — Photo Courtesy of Rick McOmber
The message seems… Continue reading | 4 Comments
