Comments on: "Lay’s Local" Update — They Just Don’t Seem to Get It

By: The Truth about Frito-Lay’s “Lay’s Local” Marketing Campaign — Part 4: Frito-Lay’s Dirty Little Secret | Unchained in America

Sat, 03 Oct 2009 19:26:44 +0000

[...] “Lay’s Local” Update — They Just Don’t Seem to Get It [...]

By: Sharon

Sharon — Sat, 03 Oct 2009 03:08:54 +0000

Hmmm. Maybe that business degree is clogging her brain cells or maybe it’s the massively unhealthy product she’s pushing. Seems pretty clear to me that lays misses local by several thousand miles. I have been focused on local food and products for 4 years now and haven’t even accidentally run into a local potato chip that required me to spend my hard earned money. Sorry lays, you just don’t fit the paradigm.

By: leslie

leslie — Fri, 02 Oct 2009 21:46:24 +0000

Your table up there makes everything very clear…and I think people are beginning to realize that they need community. I never thought about how we’re now consumers instead of citizens…interesting.