In the first part of this series on store credit cards, we saw why chain executives want you to apply for them. By having a store credit card, you develop loyalty to the chain. You’ll also buy more “stuff” from the chain’s stores because you’ll pay for the merchandise with credit instead of cash.
In the second part, we saw that applying for and using a store credit card… Continue reading | 3 Comments
In the first part of this series on store credit cards, we saw why chain executives want you to apply for them. By having a store credit card, you develop loyalty to the chain. You’ll also buy more “stuff” from the chain’s stores because you’ll pay for the merchandise with credit instead of cash.
All this is great for the chain, but not for you. Why? Because applying for… Continue reading | 2 Comments
“Would you like to save ten percent today?”
Plastic Money — Chains Want You to Use It Instead of Cash
You’ve probably been asked that question countless times while you were checking out at a chain store or big box store. If you follow the company’s script, you ask, “How?” Then the sales associate explains that… Continue reading | 3 Comments
I just read an interesting article in The New York Times that said Disney is redesigning its Disney Store in shopping malls to make the stores more like entertainment centers. Instead of displaying rows of Disney toys, the Disney stores will provide an experiential shopping event for children. In fact, Disney might even rebrand its Disney Store as Imagination… Continue reading | 2 Comments
This week I threw out my Gillette shaving cream. Why? Because I’ve gone back to the old-fashioned method of using a shaving mug, shaving soap, and a shaving brush.
The idea struck me a week ago when Lisa and I went to the Chattanooga Market in downtown Chattanooga. The Chattanooga Market is a huge outdoor market in which… Continue reading | 21 Comments
The marketers and brand managers at Frito-Lay just don’t seem to get it.
Over the past several weeks, I’ve noticed that one or more people from PepsiCo in Plano, Texas have been visiting at my blog. Lisa and I are thrilled that people at PepsiCo have noticed us.
Then I saw that a few of… Continue reading | 3 Comments
