Last winter, our dehumidifier broke. We had bought it from Sears when we were living in Ticonderoga, New York, back in 2003. Now that Lisa and I were shopping local, we decided to buy a dehumidifier from a local store,. So last May we went looking for one in a local store in Cleveland, Tennessee, where we live.
Lisa has… Continue reading | 1 Comment
In Parts 1 and 2, we saw how the marketers behind Frito-Lay’s “Lay’s Local” ad campaign are trying to persuade us that Lay’s® Potato Chips are part of the local food movement because the potatoes are gown by “local” farmers and are made into potato chips local processing plants. We also saw how the Lay’s marketers cleverly don’t define what they… Continue reading | 3 Comments
Lay's Billboard Ad — Photo Courtesy of Rick McOmber
In Parts 1 and 2, we saw how the marketers behind Frito-Lay’s “Lay’s Local” ad campaign are trying to persuade us that Lay’s Potato Chips are part of the local food movement because the potatoes are gown by “local” farmers and are made into potato chips locally. We… Continue reading | 7 Comments
Last week , Lisa and I went for a long weekend to the annual French and Indian (F&I) reenactment at Fort Ticonderoga in Ticonderoga, New York. Before coming to Tennessee, Lisa had been the director of marketing and PR at Fort Ticonderoga, an 18th-century fort and museum and a National Historic Landmark. Although she had attended all the F&I reenactments, she did so as a staff member. That is, she… Continue reading | 4 Comments
