When Lisa and I drove along I-75 in Chattanooga this past weekend, we noticed a Lay’s® billboard on the side of the road that said:
PROUDLY MADE IN TENNESSEE
and Across America
That sign told us that the “Lay’s Local” marketing campaign had come to Tennessee. It also told us that the Lays marketers are taking advantage the many ways in which people define “local.”
If you’ve driven through Michigan lately, you might have noticed a billboard along the side of the road that displays an unusual ad for Lay’s® Potato Chips that says, “Proudly Supporting Local Michigan Farmers.”
Lay's Billboard Ad — Photo Courtesy of Rick McOmber
The message seems… Continue reading | 4 Comments
On the way home from visiting Colonial Williamsburg last month, Lisa and I were looking for nonchain coffee shop when Lisa noticed a sign for a coffee shop just north of Roanoke on I-81.
We turned off, but couldn’t find the shop. What we did find, though, was an incredible nonchain donut shop called… Continue reading | 1 Comment
One thing I’ve noticed since going chain free is that independent stores tend to have too few choices and chain stores tend to have too many choices.
For example, take cheddar cheese.
Before I stopped shopping at chain grocery stores, I used to buy a wonderful English Cheddar cheese from the BI-LO
